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we turn today we see .com's all around us. Newspapers, radio, television are all pointing us to a web site somewhere, even the commercials have their own web sites. While some technology companies are having their troubles... the Internet and the Web Sites on it are still growing at an unbelievable pace. Not all companies have a web site, however the time is fast approaching when there will be more people and businesses looking for your product or service on the internet than in the phone book. Some even see the demise of the phone book in the not-too-distant future. What does this mean to you? Should you have a web site? You betcha, and the sooner the better! There are a number of factors to consider when you are building your web site. For starters, as with any successful venture you should look to someone with experience in web site design. While anyone can make a web page there is a world of difference between a professionally done web site that is effective (and actually found on the internet) and a "home grown" site. Sometimes, Less is More... When designing a web site it is important to only add materials and graphics that enhance the users knowledge of the product or service you to have to offer. Just because something can be done doesn't mean it should be. The main reason for this is connectivity. Those of us in large urban areas often have access to high speed connections and forget that the rest of the world is connected at 28,800 bps and yes I know there are a lot the 56K modems out there, but one should remember you are only as good as your phone line. If you design your site for high band width you had best know that your customer base, as well as most of the world, will not wait for large files to load and will back out of the site and go elsewhere. This means we should limit the use of java script and especially flash. These take a long time to load on a slow connection and can frustrate the business person who is always short of time and as often as not under deadlines to have work completed. |
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to be Said for Service... There are a lot of sales happening on the Internet. Still most of us should be using the internet as an information base to bring customers to the store or service. The importance of online customer service is often overlooked. Where Am I... Ease of navigation around the site is paramount. We always need to make the site as simple to navigate as possible. Further, there should never have to be a treasure hunt to find contact information such as phone numbers and email addresses. Don't I Know You from Somewhere... The web site should reflect the company. This means the logo, company colours and tone should be consistent with the way the organization presents itself in all their marketing aspects. This lends itself well for branding, and the user sees what they are expecting, be it in the company office or on the Internet. From Concept to Completion There are any number of books and web sites out there telling you how to design a site in 24 or 48 hours. Ask yourself... when was the last time you developed a successful business, large or otherwise, in 24 to 48 hours? Online Computer Distribution has been designing sites since 1994. We continue to be one of the leaders in website development and have developed a comprehensive strategy to consistently ensure our clients a successful site that reaches it target market. We deliver an online presence that will become an invaluable addition to your sales and service toolbox. |
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P.O. Box 2223, Peterborough, ON K9J 7Y4
Telephone: 705.749.9225 Facsimile: 705.749.9226 Toll Free: 1.877.749.9225
Email: support@kawartha.com