We design, host, market and consult: kawartha.com is ours but yours to use. Draw on our traffic & name recognition strength to catapult your company forward. We are situated in the City of Peterborough, part of the Kawartha Lakes Chain linked from Lake Ontario to Georgian Bay by the Trent Severn Waterway, located in the Central Ontario Region of the Province of Ontario, Canada; a proximity that instills us with a broad global and regional scope. Starting years ahead of the competition has resulted in our creation, design and hosting of thousands of original & re-designed web sites.

Don't lose your name: based on a couple of queries from clients one should be careful of their domain name registration. The owner of record should always be you & administrative contact should always be someone else, usually the company who looks after you. The main reason for this is that normally two notices are sent when a name is about to expire or be changed, the owner & administrative contact. This system makes two aware of the need to take action. Only the owner should be able approve changes to domain records. If your domain can't be set up that way maybe it's time to consider changing hosting providers!

Our Internet Marketing Suggestions for You.

Always maintain the strategy that although you wish to know what the competition is doing you’re not interested in emulating them, you’re a leader not a follower. You don’t prescribe to flaunting others ideas, you’re too busy creating new strategies of your own.

At the start of every marketing meeting we are quick to advise the client that we are not experts in their field and that the information they impart to us is much more important then what we may say to them. We are expert at putting the information to the most effective use on their Internet marketing web site but the information must be gleaned from them. They have the strategy, the goals and the direction for their company and it would be arrogant and presumptuous to approach it in any other way.

The main purpose of a web site is to let existing, new and potential clients know what you do, where you do it and they can avail themselves of your online services quickly and effortlessly including information, shopping carts and the like.

Here's what you web site needs to explain

	-	Stress your strengths and the strengths of your business.
	-	Keep your information fresh, update key components constantly.
	-	Don’t clutter your web site, keep it clean and simple.
	-	Target your business clientele and their geographic location.
	-	Don’t step beyond the scope of what you’re attempting to do too much, shotgun approach.
	-	Keep your site as small and fast as needed to deliver your message.
	-	Learn which pages work, use triggers like different email address or subject line per page.
	-	Don’t give up, keep fine tuning your message.

Blowing our own horn, what we do they don’t Return to top

	-	We operate an easy to find business directory of our clients.
	-	We run some no charge banner ads on various sites to promote our clients.
	-	We register the bulk of our clients regularly with major search engines.
	-	We remember our clients: Our Ontario Cottages Web Site runs paid client ads. This past week the situation arose where we received a request for 7 cottages for one week and 2 for another week (normally these go direct to the client but some come in to the office). We first contacted those clients who advertise here, then the ones we design and host for and when they confirmed they were booked we passed on the information to three clients who only host with us. These requests total over $10,000 worth of business that we seek no return on other than good will. That’s what separates us from them.

When all efforts fail Contact Us

	-	You have to analyze why!
	-	Do you have a poor customer service record?
	-	Do you have a bad or spotty reputation?
	-	Do you have a bad business for your locale?
	-	Are your products inferior or perceived inferior?
	-	Your web site will help you here, although your traffic may be spotty poll those who do come, find out what they like and don’t like, insist they be truthful and assure anonymity and secure privacy issues. Until you know the problem you can't formulate a solution.

Other consideration Return to top

	-	If you advertise elsewhere check out your success.
	-	In the throw away flyers do internal ads or inserts work best or at all.
	-	Those who use the expensive Post Office spam know that direct works.
	-	Paid papers are usually read completely, nobody likes to waste.
	-	Always have a key to let you know what media your advertisers are coming from, you can go advertising broke and at the end of the day it isn’t how much you've spent, but how many clients the ad brought to your business. It’s easy to average out your advertising costs versus new clients obtained, but that’s a false economy. You have a good chance that today the bulk of your clients are coming from the Internet and properly targeted ads. How to be sure, know where your actual clients are coming from apart from your web site visitors.
	-	Throw away flyers and the like offer large amounts of readership (free delivery plus assumed readers per flyer) but are you getting sales and clients from them or just killing oxygen generating trees?

What you must ask your provider Contact Us

	-	Do you have a business directory?
	-	What package do I need to have basic SEM performed?
	-	Do you offer SEO services and if so how much are they?
	-	Do you do any specific advertising of my site that I may not be aware of?
	-	What is the most important aspect of my web site that I should keep in mind?

Web sites were we randomly run some of our clients ads Return to top

	-	Kawartha.com
	-	Centralontario.com
	-	Ontariocottages.com
	-	Horsesincanada.com
	-	Waterwaytourism.com
	-	Thetrentsevernwaterway.com
	-	Severnwaterway.com
	-	Trentwaterway.com
	-	Trentcanal.com
	-	… and the list just goes on! Why? When our clients succeed so do we!